Wolf Peak International – Edge Tactical Eyewear (ETE)

An updated MAP (Minimum Advertised Price) policy will become effective for all resellers of Edge Tactical Eyewear (Reseller defined as any entity reselling Edge Tactical Eyewear products for financial gain), including Distributors, Brick and Mortar retailers and Internet Retailers. We are implementing this MAP policy to preserve the integrity in the marketplace for our high value tactical eyewear products and to better serve our clients. ETE believes that this MAP Policy and its enforcement will make ETE products more competitive in the marketplace and benefit all resellers. This MAP policy is a unilateral policy and does not constitute an agreement.

MAP-politikken vil bestå af følgende betingelser:

  1. MAP for Edge Tactical Eyewear will be the MSRP published in the ETE price list. A MAP price list can be found at MAP is applicable to all items on the MAP price list. Any Edge Eyewear items that are not on the MAP price list have no MAP. ETE reserves the right to update this price list, including MSRP’s. ETE’s MAP Policy does allow resellers to omit pricing entirely from advertisements and/or advertisement statements such as “Call for Price” or “Call for Quote.  Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP. Price matching policies are acceptable. Price matching cannot be used as a valid reason for violations of ESE’s MAP Policy. Advertised price must always be at MAP or higher.

  2. The MAP policy applies to all advertisements of MAP products in any and all media, including but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio and public signage as well as internet sites, social media sites, apps, or any other electronic media. The MAP policy does not apply to solely on-premise or in-store advertising that is not distributed to customers.

  3. MAP applies to the prices shown, not the price at checkout.

  4. MAP does not set maximum advertised prices. Resellers have sole discretion to set prices higher than MAP. Internet auctions and reserved bidding may not advertise a price lower than MAP.

  5. ETE's MAP-politik forbyder ikke forhandlere at reklamere for, at de tilbyder "laveste priser" eller "vil opfylde eller slå konkurrenters prisfastsættelse" eller lignende sprog i den efterfølgende salg af ETE.

  6. Resellers agree to abide by ETE trademarks and to use materials provided by ETE exclusively.

  7. ETE only does business with resellers that will abide with ETE policies and not degrade the image of ETE or its affiliates. Violations may result in termination of the vendor – reseller relationship.

  8. Distributors of ETE products selling to other re-sellers are expected to assist ETE with the enforcement of this MAP policy to any of their customers that they sell ETE products to.

  9. Forbidden Online Marketplaces – ETE forbids selling any Edge Tactical products in any third-party marketplaces without written permission from Edge Tactical Eyewear. Some, but not all, of these marketplaces are:  Amazon,, Walmart Marketplace, EBay, Craigslist,, and

  10. If a reseller with multiple locations violates this MAP policy at any one location or affiliated website, then ETE will consider that a violation by the reseller.

  11. EST reserves the right to cancel any pending orders, restrict future orders, or suspend resellers account if EST reasonably believes:
      1. a reseller has violated the provisions of this policy; or
      2. a reseller intends to violate this policy.

  12. This MAP policy has been established to uphold the integrity of the image of Edge Tactical Eyewear as a premium brand in the tactical eyewear industry. This policy also ensures that ETE resellers have the resources to offer services to their clients.  Please indicate your knowledge of this policy by signing and returning the form.  If necessary, please adjust applicable pricing in any forum mentioned in section 2 of this policy.  The ETE MAP price list can be found at

If you have questions about this MAP policy, or have information for us on violations that you see, please email  Please provide the URL that you feel is in violation and any other information that will help us address and correct the issue.